Building a Startup Acceleration Programme with MUFG


To create an acceleration program where MUFG can engage with startups to solve problems relevant for their future business.


Together with MUFG we created Digital Asean Programme: a nine-month bespoke startup program with a dual focus on accelerating the startups and exploring formal collaboration with MUFG and it’s partners. Seven teams were selected out of 100 startup applications from 16 countries.

A collaborative approach from day one

The Digital Asean Programme has fuelled MUFG curiosity in new ideas and belief that real, everyday challenges can only be solved in collaboration with the world outside.


The Acceleration programme was customized to focus on MUFG and its partners three big problems for smallholders farmers: financial access, productivity through digitization and leveraging AI to multiply value. 

From 100 applications to 7 startups

Starting in August 2018, the first months of the project were spent scouting the globe for high growth startups. MUFG and Padang & Co ……….


In the beginning of October at the application deadline, Digital Asean Programme had received 100 startup applications from 16 different countries. After an intense evaluation, 20 startups were invited for Selection Bootcamp in Singapore. After three days of in-depth interviews and pitches, seven startups were selected to join Digital Asean Programme 2018. The seven selected startups were working with everything from ………..


Working side-by-side for six months

When joining the six-month acceleration programme, the startups relocated from their offices around the world to Singapore and Indonesia to work out of a newly built co-working space and experience first hand of working with farmers on the ground…….. The startups each got a senior manager from MUFG, Yara and Grow Asia as their internal sponsor, and dedicated mentoring and support from MUFG and Padang & Co. More than xx people from the partners interacted in different ways with the startups. A carefully curated mix of workshops and events covered insights into small holders farmers and the steps to build a successful startup. At the final event of the acceleration programme – Demo Day – xx guests, press and the startup community heard the startups pitch the progress they made during the Bootcamp.

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Testimonial by Shue Heng MUFG

Highlights Video