DECENT RURAL LIVING INITIATIVE (DRLI) DESIGNATHON
An open call to propose to propose innovative PPE solutions for agricultural workers in the tropics to improve their health and safety.
Redesigning Personal Protection Equipment (PPE) for palm oil plantation workers in terms of functionality, material, and cost-effectiveness
DRLI is a pre-competitive collaboration by five leading palm oil producers - Cargill, Golden Agri-Resources, Musim Mas, Sime Darby Plantation, and Wilmar - that are working together with experts and stakeholders to develop long-term solutions that improve health and safety conditions for agricultural workers in Asia.
To create a one-page microsite for DRLI containing all the information about the Designathon. The microsite will be the main touchpoint for visitors.
• Microsite Design
• Social Media Banners
*Hover to view HEX
IBM Plex Sans
IBM Plex Sans Light
IBM Plex Sans Regular
IBM Plex Sans Medium
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The Final Concept
We utilised DRLI's branding colours and typography to remain on-brand for the microsite. As the site is information-heavy, we added icons and key images to increase readability.
We adapted the format to create other communication materials needed such as EDMs and social media banners.