DECENT RURAL LIVING INITIATIVE (DRLI) DESIGNATHON
An open call to propose to propose innovative PPE solutions for agricultural workers in the tropics to improve their health and safety.
OBJECTIVE
Redesigning Personal Protection Equipment (PPE) for palm oil plantation workers in terms of functionality, material, and cost-effectiveness
TIMELINE
3 Days
CLIENT
General Information
ABOUT
DRLI
DRLI is a pre-competitive collaboration by five leading palm oil producers - Cargill, Golden Agri-Resources, Musim Mas, Sime Darby Plantation, and Wilmar - that are working together with experts and stakeholders to develop long-term solutions that improve health and safety conditions for agricultural workers in Asia.
THE
Brief
To create a one-page microsite for DRLI containing all the information about the Designathon. The microsite will be the main touchpoint for visitors.
PROJECT
Scope
• Microsite Design
• Social Media Banners
• EDM
Design System
TYPOGRAPHY
#2E58A6
#808285
#F1F2F2
COLOUR PALETTE
*Hover to view HEX
IBM Plex Sans
IBM Plex Sans Light
IBM Plex Sans Regular
IBM Plex Sans Medium
IBM Plex Sans Bold
Design Process
The Final Concept
We utilised DRLI's branding colours and typography to remain on-brand for the microsite. As the site is information-heavy, we added icons and key images to increase readability.
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We adapted the format to create other communication materials needed such as EDMs and social media banners.
Icon Library
The Final
Concept
