To encourage staff to work in cross-functional teams and create solutions for their identified challenge.
The NTUC Income Idea Smash is an internal hackathon that helps them build a culture of innovation and intrapreneurship that leverages on natural curiosity, creativity and agility to help solve problems with effective solutions.
To prepare a key visual and an EDM. These will be the he main touchpoint for the target audience.
• Key Visual
• Animated EDM
*Hover to view HEX
Concept Sketch 01
We've used abstract shapes to symbolise the four key themes of the NTUC Income Idea Smash: customer-centricity (i.e. human figures), environment & sustainability (i.e. sprouting plant), continuous improvement (i.e. flight of stairs) and data-driven (i.e. light bulb).
The negative space of these icons reveals sparkles, in symbolism of the great ideas that will "spark" from this hackathon.
Concept Sketch 02
This play on typography stems from Mood board 3. Here, we made use of the word ‘IDEA’ as the main visual element - building blocks to simulate the nature of Idea Smash.
The 3D treatment of the word ‘IDEA’ also demonstrates the array of perspectives and possibilities.
The Final Concept
We went forward with Concept Sketch 2.
For the final version of the key visual, we did minor tweaks to the colours to increase readability for our target audience.
For this project, we created an animated EDM to add dynamic to the key visual (see below)!