NTUC HERO.png

NTUC INCOME
IDEA SMASH

An internal hackathon for staff of NTUC income to generate solutions for a pain point or challenge at work.

OBJECTIVE

To encourage staff to work in cross-functional teams and create solutions for their identified challenge.

TIMELINE

2 Weeks

CLIENT

NTUC Income Logo.png

General Information

ABOUT

Idea Smash

The NTUC Income Idea Smash is an internal hackathon that helps them build a culture of innovation and intrapreneurship that leverages on natural curiosity, creativity and agility to help solve problems with effective solutions.

THE

Brief

To prepare a key visual and an EDM. These will be the he main touchpoint for the target audience. 

PROJECT

Scope

• Key Visual

• Animated EDM

 
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Design System

TYPOGRAPHY

#4CA3CB

#FFCA04

#FA635F

COLOUR PALETTE

*Hover to view HEX

#4371B2

Ubuntu
Ubuntu Medium
Ubuntu Regular
Ubuntu Medium
Ubuntu Bold
 

Design Process

Concept Sketch 01

We've used abstract shapes to symbolise the four key themes of the NTUC Income Idea Smash: customer-centricity (i.e. human figures), environment & sustainability (i.e. sprouting plant), continuous improvement (i.e. flight of stairs) and data-driven (i.e. light bulb).

The negative space of these icons reveals sparkles, in symbolism of the great ideas that will "spark" from this hackathon.

Version1.png
Concept Sketch 02
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This play on typography stems from Mood board 3. Here, we made use of the word ‘IDEA’ as the main visual element - building blocks to simulate the nature of Idea Smash.

 

The 3D treatment of the word ‘IDEA’ also demonstrates the array of perspectives and possibilities.

The Final Concept

We went forward with Concept Sketch 2.

For the final version of the key visual, we did minor tweaks to the colours to increase readability for our target audience. 

 

For this project, we created an animated EDM to add dynamic to the key visual (see below)!

WG_NTUC_Eventbrite Banner_v1.png
Animated KV.gif
CO_NTUC_EDM 3_v2_170921_CTA, Prizes, Timeline & Contact.png
CO_NTUC_EDM 3_v2_170921_Intro, CTA & FAQ.png
The Final
Concept
 

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