NTUC INCOME
IDEA SMASH
An internal hackathon for staff of NTUC income to generate solutions for a pain point or challenge at work.
OBJECTIVE
To encourage staff to work in cross-functional teams and create solutions for their identified challenge.
TIMELINE
2 Weeks
CLIENT
General Information
ABOUT
Idea Smash
The NTUC Income Idea Smash is an internal hackathon that helps them build a culture of innovation and intrapreneurship that leverages on natural curiosity, creativity and agility to help solve problems with effective solutions.
THE
Brief
To prepare a key visual and an EDM. These will be the he main touchpoint for the target audience.
PROJECT
Scope
• Key Visual
• Animated EDM
Design System
TYPOGRAPHY
#4CA3CB
#FFCA04
#FA635F
COLOUR PALETTE
*Hover to view HEX
#4371B2
Ubuntu
Ubuntu Medium
Ubuntu Regular
Ubuntu Medium
Ubuntu Bold
Design Process
Concept Sketch 01
We've used abstract shapes to symbolise the four key themes of the NTUC Income Idea Smash: customer-centricity (i.e. human figures), environment & sustainability (i.e. sprouting plant), continuous improvement (i.e. flight of stairs) and data-driven (i.e. light bulb).
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The negative space of these icons reveals sparkles, in symbolism of the great ideas that will "spark" from this hackathon.
Concept Sketch 02
This play on typography stems from Mood board 3. Here, we made use of the word ‘IDEA’ as the main visual element - building blocks to simulate the nature of Idea Smash.
The 3D treatment of the word ‘IDEA’ also demonstrates the array of perspectives and possibilities.
The Final Concept
We went forward with Concept Sketch 2.
For the final version of the key visual, we did minor tweaks to the colours to increase readability for our target audience.
For this project, we created an animated EDM to add dynamic to the key visual (see below)!
